Privacy Policy

1. Corporate Identity & Application

This Privacy Policy governs the collection, processing, storage, and transfer of personal data by ADS DIGITAL BUSINESS SOLUTIONS, a sole proprietorship registered in Bhopal, Madhya Pradesh, India, with business commencement established on 26 March 2023 ("we", "us", "our", or the "Firm"), operating the canonical website https://adsdigitech.com (and official domain alias adsdigitech.com).

This policy applies to all visitors, prospective clients, commercial partners, and individuals accessing our web properties, requesting Strategic Growth Audits, communicating through WhatsApp, or commissioning digital solutions.

2. Categories of Personal Data Collected

We collect personal information solely to the extent necessary to deliver our business growth, web engineering, marketing, and software automation services:

• Identity & Contact Information: Full name, corporate email address, WhatsApp telephone number, business name, and job title submitted via our enquiry forms or audit requests.
• Commercial & Project Details: Current monthly enquiries, lead leakage bottlenecks, target industries, marketing budget estimates, and digital assets provided during scoping.
• Technical & Browsing Data: Internet Protocol (IP) addresses, device types, browser version, operating system, session duration, and interface theme preference (Light/Dark mode) stored locally in browser storage.
• Payment & Billing Data: Transaction references, invoicing address, GST details (where provided by client), and payment tokens processed through our designated payment gateway, Razorpay [NEEDS CONFIRMATION]. We do not store raw credit/debit card details on our servers.

3. Lawful Basis & Purpose of Processing

Under the DPDP Act 2023 and applicable Indian law, we process your personal data under the lawful grounds of explicit consent and legitimate commercial fulfillment for the following purposes:

• Diagnosing digital visibility, search presence, and lead response bottlenecks during your requested Free Strategic Growth Audit.
• Submitting customized project scopes, Statements of Work (SOW), and contractual proposals.
• Facilitating rapid communication through the official Meta WhatsApp Business Cloud API.
• Developing, hosting, testing, and supporting customized software, School ERPs, websites, and automated pipelines.
• Generating statutory invoices, receipts, and maintaining regulatory compliance records.

4. Direct Third-Party Service Dependencies

We integrate strictly with established, enterprise-grade technology providers to execute client solutions:

• Payment Processing: Razorpay Software Private Limited for secure one-time milestone and recurring subscription transactions.
• Conversational Automation: Meta Platforms Inc. / WhatsApp Business Cloud API for automated enquiry acknowledgments.
• Analytics & Telemetry: Google Analytics [NEEDS CONFIRMATION] for anonymous aggregate performance analysis.
• Cloud Infrastructure: Cloud hosting, SSL certificates, and database infrastructure deployed across secure Tier-4 data centers [NEEDS CONFIRMATION].

We strictly do not sell, lease, rent, or trade client or prospect information to third-party data brokers or marketing lists.

5. Data Retention & Security Principles

Personal data collected for enquiry and audit purposes is retained only for the duration necessary to satisfy the commercial objective or as mandated by Indian statutory tax and commercial recordkeeping laws [NEEDS CONFIRMATION - retention period].

We apply modern organizational and technical safeguards, including 256-bit TLS/SSL encryption across all public web endpoints, role-based database authentication, and tokenized API credential handling.

6. Your Rights under the DPDP Act, 2023

As a Data Principal, you maintain the following enforceable rights subject to Indian law:

• Right to Access: Request a summary of personal data held and processing activities performed.
• Right to Correction & Erasure: Request the correction of misleading or inaccurate records, or the erasure of personal data no longer necessary for the original purpose.
• Right of Grievance Redressal: Submit a complaint regarding data processing practices to our designated Grievance Officer.
• Right to Nominate: Nominate another individual to exercise data rights in the event of incapacity.

7. Grievance Redressal Officer & Corporate Contact

For inquiries, data access requests, or privacy grievances, please direct your communication to our designated office:

8. Policy Amendments

We reserve the right to revise this Privacy Policy to reflect operational or statutory changes. Any material update will be published directly on this canonical URL with a revised effective date.